Madinah: Digital solutions company Elm participated as a strategic sponsor in the second annual Umrah and Ziyarah Forum (UZF) taking place at King Salman International Convention Center in Madinah. The forum serves as a global platform that attracts decision-makers, investors, and sector pioneers as part of ongoing efforts to enhance the Umrah and visitation system and elevate the religious and cultural experience for pilgrims.

According to Saudi Press Agency, during the forum, Elm highlighted a range of its technological solutions designed to facilitate the Umrah and visit experience. Among these is the ‘Smart Assistant’ system, which utilizes artificial intelligence (AI) to provide interactive multilingual services through voice and text, enhancing visitor flow and reducing congestion. Elm also showcased its pilgrims’ call analyzer system, which converts incoming calls into analyzable text, generating smart reports that support decision-making and improve service quality.

Elm’s participation in the forum underscores its role as a strategic partner in supporting the Hajj, Umrah, and visitation ecosystem by offering integrated digital solutions that align with Saudi Vision 2030, ultimately enhancing performance efficiency and visitor satisfaction.