Wednesday, 17 Jul 2019

GEA and MISK Initiative Center launch ‘Entertainment Pioneers’ program

Riyadh, The General Entertainment Authority (GEA) has launched the 'Entertainment Pioneers' program in partnership with the Initiatives Center at Prince Mohammed bin Salman bin Abdulaziz Foundation (MISK). The training program aims to qualify young Saudi graduates to work with world-class entertainment companies to gain experience. This will help prepare national youth by supporting them with the practical skills necessary to work in the local entertainment industry and contribute to its growth and prosperity.

This program serves GEA's strategy to build and develop the entertainment sector following the highest global standards through fostering qualified national talents. GEA aims to create a robust local human capital specialized in the entertainment industry and backed by global expertise to meet the targets of the Kingdom's Vision 2030.

The 'Entertainment Pioneers' program will start with the leading US entertainment company 'Live Nation,' which has more than 44,000 employees in several countries across the world. The firm's portfolio includes more than 30,000 entertainment programs and 100 festivals, and its ticket sales exceed 500 million tickets annually. Moreover, several global companies will also participate in the program to cultivate Saudi youth and train them to fill various roles and perform different tasks in the planning, organization, and management of entertainment projects.

As part of its strategy to develop the local entertainment content, GEA is undertaking several other initiatives to train national talents with support programs tailored for small and medium enterprises.

Source: Saudi Press Agency

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