Sunday, 17 Jan 2021

LG Introduces Designer Appliances at CES 2021

Variety of Colors and Materials Cater to Different Tastes, Blend Seamlessly with Any Home Interior

SEOUL, South Korea, Jan. 4, 2021 /PRNewswire/ — LG Electronics’ Furniture Concept Appliances are making their anticipated global debut at CES® 2021 with an interactive experience that lets attendees design a virtual living space with appliances that can be customized to their liking. These new products from the world’s leading home appliance company blur the line between state-of-the-art home appliances and designer furnishings. Included in the collection are InstaView® Door-in-Door® refrigerator, Fridge and Freezer pair, microwave, dishwasher, water purifier, WashTower™ and Styler.

The virtual showroom of LG Furniture Concept Appliances

The ability of these products to integrate effortlessly in any environment is enhanced by the diversity of luxurious materials and modern, understated colors that can be mixed and matched to order. The suite of LG’s Furniture Concept Appliances offers multiple combinations of materials and colors to choose from, enabling customers to customize each product to suit their personal tastes and the décor of any room in their home.

The virtual showroom of LG Furniture Concept Appliances

The premium look of the Furniture Concept Appliances is further achieved through the use of various finishes including stainless steel, glass, metal, and FENIX, an innovative material with advanced coating technology designed by Arpa Industriale of Italy. Opaque, fingerprint-resistant and pleasing to the touch, FENIX [1] offers excellent durability and has a timeless yet distinctly modern appearance.[2]

The virtual showroom of LG Furniture Concept Appliances

Through the innovative experience provided by the virtual showroom at CES 2021, LG is providing visitors with an opportunity to experience the collection’s remarkable versatility online. Guests will be able to design their dream interior and fill it with LG Furniture Concept Appliances in the colors and finishes of their choice.

The virtual showroom of LG Furniture Concept Appliances

“LG Furniture Concept Appliances are multipurpose products that provide the best of both form and function,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “A stylish amalgamation of furniture and high-performance home solutions, we developed this collection to help pave the way to a more unified, spatially integrated home.”

Visit LG’s virtual exhibition booth at CES 2021 starting on January 11 to experience LG Furniture Concept Appliances in a virtual living space.

1  www.arpaindustriale.com/en/products
2  Product and color availability may vary by region.

About LG Electronics Home Appliance & Air Solution Company

The LG Home Appliance & Air Solution Company is a global leader in home appliances, smart home solutions, air quality systems as well as visionary products featuring next generation AI. The company is creating total solutions for the home with its industry leading core technologies and is committed to making life better and healthier for consumers by developing thoughtfully designed kitchen appliances, living appliances and air solution products. Together, these products deliver enhanced convenience, superb performance, efficient operation and compelling health benefits. For more news on LG, go to www.LGnewsroom.com.

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