Riyadh: The International Dates Council (IDC) unveiled its new corporate identity, reflecting its commitment to expanding institutional influence, reinforcing international standing, and promoting the date sector in the global food economy.

According to Saudi Press Agency, IDC Executive Director Princess Sarah bint Bandar bin Abdulaziz affirmed that the launch of the new identity strengthens the IDC's ability to develop its communication tools and expand its media presence in line with rapid global changes.

She noted that the new visual identity provides a unified framework that consistently conveys the council's message and enhances its presentation across various regional and international media platforms.

The council noted that the new identity builds on its institutional development efforts, ensuring integrated messaging and boosting the sector's global visibility.

It emphasized that the move forms part of a wider strategy to develop the date sector, boost efficiency, grow global market opportunities, strengthen value chains, and foster related industries.