NEW YORK, NY / ACCESSWIRE / January 31, 2024 / In an impressive display of digital prowess, Konekt Group has emerged as the winner of the 'Boutique Agency of the Year' category at the Netty Awards. This esteemed accolade recognizes the groundbreaking work Konekt Group accomplished in partnership with The Prince's Trust, revolutionizing their digital presence and setting new standards in the industry. The entry titled "Konekt Group & The Prince's Trust: Digital Transformation" serves as a testament to Konekt Group's commitment to innovation, quality, and excellence in digital design and functionality.
Innovation and Differentiation
Konekt Group's collaboration with The Prince's Trust marked a significant milestone in digital innovation and differentiation. The project involved a comprehensive overhaul of The Prince's Trust website, transitioning from an outdated system to the advanced headless CMS Contentful. This shift not only enhanced the website's functionality but also infused it with a fresh, vibrant design, aligned with new branding, that resonates with young users. The new design emphasized user-friendliness, making site management effortless for The Prince's Trust team. The result was a responsive website that perfectly encapsulates the brand identity, achieving this feat within a constrained timeframe and budget.
Measurable Impact and Success
The transformation brought about by Konekt Group is quantifiable in several key performance indicators. The enhancement in website accessibility was remarkable and SEO performance experienced an 88% increase, boosting the site's organic search presence. In an era where environmental impact is crucial, the website's carbon emissions were notably reduced, setting a benchmark in sustainable web design. The new CMS streamlined the operational aspects for The Prince's Trust, simplifying content updates and data management. The feedback from the end-users, particularly young people seeking courses, was overwhelmingly positive, indicating the project's resounding success in meeting and exceeding user expectations.
Creative Elements and Execution
The challenge of integrating the charity's brand identity into a digital-first format was met with creative ingenuity by Konekt Group. The team ensured that the new website was not only visually appealing but also functionally robust, catering to a diverse range of users from young course seekers to corporate partners and donors. The design prioritized an intuitive user journey, with clearly defined pathways through extensive content. Extensive user testing was pivotal in ensuring the site's effectiveness, resulting in a user experience that successfully catered to The Prince's Trust audience - and their varied needs.
Overall Excellence and Industry Advancement
Konekt Group's work with The Prince's Trust is a paradigm of excellence and industry advancement. The project's timeframe, a mere five months, is a striking illustration of efficiency and effectiveness in digital transformation. The new website stands as a model of user-centered design, utilizing research and data to inform its architecture. The improved accessibility broadened opportunities for young individuals, aligning with The Prince's Trust's mission to empower young people to start something. The use of a headless CMS not only secured sensitive data but also minimized the website's environmental impact, outperforming the majority of web platforms in terms of carbon emissions.
A Word from the CEO
Reflecting on this prestigious win, James Towning, CEO of Konekt Group, shares his insights:
"It was an honour and pleasure working with The Prince's Trust and their fantastic team to help create a new site and digital platform. Not least as my first business was launched from a Prince's Trust loan many years ago. I hope our work helps inspire and engage more young leaders and entrepreneurs."
A Word from The Prince's Trust
Sarah Charlton, Head of Digital at The Prince's Trust, shares her feedback:
"Konekt have done a fantastic job working in partnership with The Prince's Trust to successfully design and launch our new website within tight timescales. The new site is a huge step forward on our transformation journey. We look forward to continuing to working with the team at Konekt to leverage digital technology for our partners and donors, but most importantly to support young people."
About Konekt Group
Konekt is a full service digital media group based in London, fusing creative & strategic excellence with a deep understanding of technology, innovation and data. For our clients we are a truly integrated digital media group designed from the ground up for today's business. Operating as a catalyst for innovation & growth, we help organisations identify & solve tomorrows challenges today.
About The Prince's Trust
The Prince's Trust believes that every young person should have the chance to succeed, no matter what their background or the challenges they are facing. We help those from disadvantaged communities and those facing the greatest adversity by supporting them to build the confidence and skills to live, learn and earn.
The courses offered by The Trust help young people aged 11-30 to develop essential life skills, get ready for work and access job opportunities. We support them to find work because having a job or running a business can lead to a more stable, fulfilling life.
Since The Trust was founded by HM The King in 1976, when he was HRH The Prince of Wales, we have helped more than a million young people across the UK, and three in four of those we supported over the last five years have moved into work, education or training.
We are committed to enabling even more young people to create a better future for themselves. By helping young people today, the benefits for them, their communities and the wider economy will be felt for years to come.
Further information about The Prince's Trust is available at princes-trust.org.uk or on 0800 842 842.
About the Netty Awards
The Netty Awards are a prestigious awards program that honors top leaders and companies across various industries in the digital age. With over 100 unique categories and a longstanding track record as one of the most trusted organizations in the industry, the Netty Awards celebrate achievements in Design, Social Media, Influencers & Creators, Web, Advertising & PR, and Apps & Software.
SOURCE: The Netty Awards
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