Riyadh:The Made in Saudi program is set to launch its Saudi Market initiative aimed at introducing Saudi products to international markets. This initiative seeks to develop innovative marketing channels, enhance the global reach of Saudi-made goods, and facilitate direct connections between national companies and consumers.

According to Saudi Press Agency, the inaugural edition of this initiative will be held in Jordan from November 1 to 7, featuring participation from more than 20 Saudi companies.

The initiative moves beyond traditional product displays by offering an interactive shopping experience. This approach allows consumers to discover and experience Saudi products firsthand and provides companies the chance to engage directly with consumers. Additionally, it allows companies to understand consumer preferences and explore potential partnerships with buyers and business partners.

This effort is part of the Made in Saudi program's broader strategy to diversify marketing and promotional channels for national products. The program aims to enhance the competitiveness of Saudi products and expand their presence in international markets, supporting the growth of Saudi non-oil exports.