Riyadh: Rothana dates have taken the lead in Madinah's rutab markets as the date season gets underway, standing out as the most sought-after local variety for its soft texture, moderate sweetness, and high quality. According to Saudi Press Agency, the rutab season is witnessing increased commercial activity, with Rothana accounting for the largest share of sales during the peak season, which extends until the end of August. The date season contributes annually to stimulating economic activity in Madinah by supporting farmers and boosting trade in central markets.