Riyadh: The Najran Cultural House, in cooperation with the Social Development Bank, launched the craftsmanship workshops program today to support pottery and ceramics production at the house's headquarters in Najran.

According to Saudi Press Agency, the initiative aims to empower productive families by combining traditional craftsmanship with modern production techniques to meet evolving market demands. Participants will develop pottery and ceramic products using digital design tools and advanced technologies, enhancing product quality while creating contemporary designs inspired by Najran's rich cultural heritage.

The program also seeks to strengthen the capabilities of craftswomen from productive families by helping them improve their products, expand market access, and develop entrepreneurship skills. It further supports efforts to build a leading Saudi brand for applied crafts while equipping women and young people with the technical and business expertise needed to grow sustainable craft enterprises.