Riyadh: The Content Creators Cup events opened yesterday as part of the QB Festival at Boulevard City in Riyadh, bringing together elite content creators and influencers in live competitions running through August 29, 2026.

According to Saudi Press Agency, the tournament features eight four-player teams competing across group stages and knockout rounds, with 16 matches spanning sports, esports, and mental challenges. These include 3v3 football, table tennis, EA Sports FC 26, Tekken, Mario Kart, and Rocket League, alongside AI challenges and audience participation games.

The QB Festival also features an esports area, a heritage experience, drone soccer, and meet-and-greets with content creators. The event aims to highlight local talent and strengthen the content creation industry in the Kingdom through an experience combining creativity, technology, and entertainment.