Jeddah: Saudia presented an interactive fan experience through the 'Discover E-Zone,' designed to engage visitors in innovative digital experiences and race-inspired challenges, as part of the ABB Formula E World Championship 2026, held at the Jeddah Corniche Circuit, organized by the Saudi Automobile and Motorcycle Federation (SAMF) and overseen by the Ministry of Sport.

According to Saudi Press Agency, Saudia offered exclusive opportunities to participate in special competitions within the Formula E Fan Village accompanying the race. It enabled fans to test their reaction speed at the starting line, compete in interactive games, and explore the upgraded AI-powered photo booth to create shareable moments throughout the championship days.

Hosting the ABB Formula E World Championship in Jeddah reinforces the city's position as a global destination for major international events. The race attracted elite drivers, teams, and fans from around the world and underscored the Kingdom's commitment to hosting advanced and sustainable sporting championships that reflect its future aspirations.