Istanbul: The Saudi Data and Artificial Intelligence Authority (SDAIA) is advancing the digital transformation of the 'Makkah Route Initiative' at Istanbul Airport through an integrated, data-driven system and streamlined procedures. Pilgrims' procedures are completed in their country of departure through a unified digital pathway that includes data verification, biometric collection, and electronic issuance of Hajj permits. This enhances efficiency and reduces waiting times.

According to Saudi Press Agency, SDAIA develops and operates the technical systems that link participating entities within a unified digital environment. This ensures information accuracy, streamlines processes, and supports instant decision-making. Technical integration enables smart services, most notably baggage coding and electronic linking of luggage to pilgrims' accommodations. This allows direct transfer without the need for collection upon arrival and reflects a practical application of data and artificial intelligence in serving pilgrims through high-quality services.

The Ministry of Interior implements the initiative in its eighth year in cooperation with the ministries of foreign affairs, health, Hajj and Umrah, and media, as well as the General Authority of Civil Aviation (GACA), the Zakat, Tax and Customs Authority (ZATCA), SDAIA, the General Authority for Awqaf (GAA), the Pilgrim Experience Program, and the General Directorate of Passports, in integration with the digital partner stc Group. Since its launch in 1438 AH (2017), the initiative has served 1,254,994 pilgrims.