Riyadh:The Saudi Data and Artificial Intelligence Authority (SDAIA), along with the General Authority of Media Regulation, organized the AI for Impact event at the SDAIA Academy in Riyadh. The event attracted more than 250 influencers and content creators, along with senior officials, media leaders, students, and specialists.

According to Saudi Press Agency, the event was held in conjunction with the Year of Artificial Intelligence and aimed to promote responsible and ethical AI use in content creation. It highlighted opportunities for innovation in media and raised awareness of the challenges associated with AI-generated content, deepfakes, and misinformation.

Discussions during the event explored the use of AI at every stage of content creation, including idea development, research, scriptwriting, production, editing, audience engagement analysis, and impact measurement. Practical examples demonstrated how AI technologies can assist in creating innovative and reliable content while preserving national values and identity.

Experts at the event also stressed the importance of transparency and disclosure when using AI to create or modify content. They emphasized the responsibility to verify information and sources before publication and addressed professional and regulatory requirements related to publishing, digital advertising, privacy protection, copyright, and intellectual property rights.