Specificity Continues its Dominance in Solving Marketwide Challenges by Adding Partnership with Delivr

TAMPA, FL / ACCESSWIRE / February 1, 2024 / Specificity Inc. (OTCQB:SPTY) (the "Company"), a full-service digital marketing firm that delivers cutting-edge marketing solutions, is pleased to announce it has signed a premier agency agreement with Delivr, the disruptive tech platform founded by Gregory Kotovos. This strategic collaboration promises to open new frontiers in the digital marketing technology landscape, presenting compelling growth prospects for the alliance and reinforcing both companies' success within the tech and data industries.

As the premier Delivr agency partner, Specificity will pair its industry knowledge and advanced audience targeting capabilities with Delivr's proprietary platform offering a comprehensive 360° view of current and potential buyers at scale to redefine data attribution industry-wide. The partnership between Specificity and Delivr.ai is poised to unlock strategic growth opportunities in the dynamic realm of digital marketing technology.

Founder and CEO, Jason Wood, has steered Specificity to the forefront of the digital marketing sector. Renowned for delivering advanced marketing solutions to both B2B and B2C clients, Specificity has carved its niche by offering unparalleled audience targeting capabilities. Specificity's solutions, designed to identify and market to micro defined audiences in real time empowers marketers to more effectively and competitively deploy AdTech and drive digital results.

"Our partnership with Delivr signifies a significant leap forward in the digital marketing landscape. Delivr allows us to do more than just promise better data; thanks to this partnership we can now deliver proof of accuracy while helping clients build smarter, more accurate first party data sets. The synergy of our capabilities presents exciting growth opportunities, making this alliance an attractive proposition for tech-focused investors looking to capitalize on the evolving digital marketing tech sector," said Jason Wood, Chief Executive Officer of Specificity.

Delivr stands as the vanguard of technology, providing the industry's only platform offering a comprehensive 360° view of current and potential buyers at scale. The platform enables judicious budget allocation, asset optimization, and the conversion of digital tactics and properties into reliable performance channels.

"Delivr is thrilled to align forces with Specificity, a recognized leader in digital marketing. Together, we aim to provide investors with a unique opportunity to participate in the growth and innovation of the digital marketing technology space," commented Gregory Kotovos, Founder of Delivr.

Delivr.ai advocates for a shift away from quick fixes and short-term campaigns, focusing on always-on, long-term strategies that yield sustainable results. Its success is anchored in the Identity Resolution framework, offering a consistent, real-time identity perspective across various touchpoints in complex buyer journeys.

About Delivr:
Delivr is a revolutionary tech platform founded by Gregory Kotovos. It offers a 360° view of current and prospective buyers at scale, enabling marketers to transform strategies at the speed of data. Delivr's Identity Resolution framework enhances customer understanding across various touchpoints, ensuring optimal marketing decision-making. For more information, visit Delivr.ai.

About Specificity, Inc.
Specificity, based in Tampa, Florida, is a full-service digital marketing firm that delivers cutting-edge marketing solutions to business-to-business clients as well as business to consumer clients. Our core mission is to offer our clients the most advanced audience targeting capabilities out there. We believe that precision targeting is the key to building the most successful marketing campaigns possible. Specificity has developed tools that allow it to identify and market to people who are actively in the buying cycle. Specificity takes advantage of the real-time messaging opportunities digital marketing offers to give small and medium-sized businesses a fair chance at online traffic.

For further information about Specificity Inc. and the range of digital marketing solutions offered, visit https://www.specificityinc.com/. Specificity also has a growing online community across social media, including Facebook and LinkedIn. Specificity is a publicly traded company, ticker symbol #SPTY.

For more information, please contact:
ClearThink Investor Relations
nyc@clearthink.capital

Jason Wood, CEO
jason@specificityinc.com

Forward-Looking Statements Disclaimer:

This press release contains forward-looking statements that can be identified by terminology such as "believes," "expects," "potential," "plans," "suggests," "may," "should," "could," "intends," or similar expressions. Many forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause actual results to be materially different from any future results implied by such statements. Many factors are difficult to predict accurately and are generally beyond the Specificity's control. Forward-looking statements speak only as to the date they are made, and we do not undertake to update forward-looking statements to reflect circumstances or events that occur after the date the forward-looking statements are made.

Although forward-looking statements contained in this presentation are based upon what management of Specificity Inc. believes are reasonable assumptions, there can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Specificity Inc. undertakes no obligation to update forward-looking statements if circumstances or management's estimates or opinions should change except as required by applicable securities laws. The reader is cautioned not to place undue reliance on forward-looking statements.

SOURCE: Specificity Inc.



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