Riyadh: The Sports Boulevard Foundation has appointed OVG Middle East as its operating partner for Global Sports Tower, marking a strategic collaboration to deliver one of Riyadh's most distinctive sports and lifestyle destinations. Global Sports Tower brings together sport, wellness, and community in a single vertical destination. As the world's tallest sports tower, it reflects the Sports Boulevard's ambition to make active living part of everyday life through spaces designed for both performance and daily use.

According to Saudi Press Agency, this partnership marks an important step in how the tower will come to life. With OVG Middle East leading operations, the focus is on building a high-performing destination driven by operational excellence, efficient infrastructure management, and long-term commercial value. OVG Middle East has been involved from the early stages of planning, working alongside the Sports Boulevard Foundation to shape the tower's operational model, commercial strategy, and the integration of retail and dining. This ensures the destination is designed to perform, not only as an iconic landmark, but as a fully operational and sustainable asset.

Together, this partnership aligns design, infrastructure, and operations from the outset, creating a destination that is efficient, resilient, and positioned for long-term success. CEO of the Sports Boulevard Foundation Jayne McGivern commented: 'Global Sports Tower marks a major milestone for the Sports Boulevard, bringing our vision for active, connected living into a single, iconic destination. As the world's tallest sports tower, it will set new standards for how sport, wellness, and community are experienced, delivered in the most sustainable way."

As Riyadh continues to evolve, Global Sports Tower reflects a broader shift in how cities are designed, where sport, wellbeing, and community are part of everyday life.