Wadi makkah: Wadi Makkah Company for Technology, the investment arm of Umm Al-Qura University, organized a workshop on building a business model to equip entrepreneurs with the tools to transform emerging ideas into viable, sustainable ventures. The session aimed to provide practical guidance for founders on how to effectively structure their business models.

According to Saudi Press Agency, the workshop focused on core modeling components such as customer discovery, value proposition design, cost structures, and revenue streams. These elements are crucial for strengthening project readiness and enhancing market competitiveness. The initiative underscores Wadi Makkah's commitment to supporting the entrepreneurial ecosystem by providing essential resources and training for budding entrepreneurs.