Riyadh: The Saudi Sports for All Federation (SFA), in collaboration with ASICS Corporation, has announced the winners of the first edition of the ‘ASICS Innovation Pitch’ competition in Riyadh, an initiative designed to foster digital innovation in the Kingdom’s sports and physical activity sectors by supporting technological solutions that enhance quality of life and advance the goals of Saudi Vision 2030.

According to Saudi Press Agency, SFA President Prince Khaled bin Alwaleed bin Talal attended the closing ceremony on October 30. Amplifai Health won first place, followed by Harwalah Fit in second and Fitness Storm in third. The competition attracted several Saudi startups presenting creative solutions and services under the theme ‘Sports with Technology.’

The winning teams received cash prizes of SAR20,000 for first place, SAR10,000 for second, and SAR5,000 for third, along with potential investment opportunities from ASICS Ventures.