Riyadh: The hospitality sector in Aseer Region has witnessed a notable economic boost alongside the FIFA World Cup 2026, driven by the strong turnout at caf©s and restaurants to watch the tournament's matches.

According to Saudi Press Agency, during a field tour of several shopping malls, commercial centers, caf©s, and restaurants across Aseer Region, large crowds of football fans were observed, particularly during Saudi national team matches. The influx contributed to higher occupancy rates, increased sales, and stronger commercial activity.

The global tournament has also energized caf©s, restaurants, and related businesses. Many establishments have upgraded their venues with modern display screens and advanced sound systems. They have also created dedicated seating areas for families and individuals to enhance the viewing experience throughout the tournament.