The Camel Avenue Festival in Taif, now in its third edition, is experiencing a large public turnout and significant participation from investors and camel owners from various regions of Saudi Arabia and the Gulf countries. The festival offers a variety of entertainment and heritage activities, alongside substantial economic activity, with sales exceeding SAR 30 million in its first few days. The festival features entertainment for various segments of society, including traditional shows depicting the lives of Bedouins and their connection to camels, camel beauty contests, and recreational activities for children and families that reflect the Kingdom's heritage. Additionally, diverse sports and cultural events contribute to the revival of Saudi heritage. Significant economic activity has been noted at the festival's camel market, with over 250 deals concluded daily. Investor Marzouk bin Fawaz Al-Dhiabi stated that auction sales have exceeded SAR 6 million, while deals between camel owners have surpassed SAR 30 million in recent days. The Camel Avenue Festival aligns with Saudi Arabia's Vision 2030, which aims to diversify income sources and boost investments in the camel sector, a vital part of the Kingdom's cultural and economic identity. The festival provides a unique opportunity for participants and visitors to engage with Saudi heritage and support the growth of the camel industry. The event will continue until October 1, with expectations of increased turnout, continued strong economic activity in the camel market, and additional entertainment activities for visitors of all ages. Source: Saudi Press Agency