Jeddah:The ABB FIA Formula E World Championship has introduced a new dynamic visual identity as it prepares for the 2026/2027 season, which will commence in Jeddah next December. The Jeddah Corniche Circuit is set to host the opening two rounds, marking the debut of the GEN4 car in competition.

According to Saudi Press Agency, the unveiling of this identity coincides with the championship's largest race calendar to date, a significant broadcast partnership with Disney+, and the introduction of a new 'E-Prix Unleashed' format. The visual identity has been crafted to mirror these transformative changes.

The new design aligns with the evolving landscape of live sports events, digital broadcasting, social media platforms, and esports, characterized by a dynamic and forward-thinking nature. It bridges the essence of motorsport with contemporary culture, aiming to create a brand that transcends traditional boundaries.

Central to the new identity is an angular logo inspired by movement, featuring hidden elements of the letters 'F' and 'E,' symbolizing speed and progress. Updated broadcast graphics accompany the logo, intended to enhance the viewing experience by making the fast-paced action more accessible to audiences.

Formula E's new identity seeks to challenge conventions, blending motorsport with modern cultural elements. It embodies the championship's continuous momentum and relentless pursuit of progress, resonating with its global fanbase.