Riyadh: The Small and Medium Enterprises General Authority (Monsha’at) has signed a cooperation agreement with Pernas, Malaysia’s franchise development agency, during the authority’s Biban24 Forum, held under the theme “Global Destination for Opportunities.”
According to Saudi Press Agency, the agreement aims to enhance collaboration between the two parties in the franchise sector by exchanging knowledge and expertise, as well as offering training programs and consulting services to support franchise development in Saudi Arabia.
The agreement also includes inviting franchisors to participate in exhibitions and specialized workshops hosted by both parties and facilitating the participation of brands seeking to expand to local and international markets.
Biban24 Forum serves as a key platform for entrepreneurs and SMEs, providing opportunities to learn about the latest government initiatives and business-enabling programs, while fostering connections between local and international entities to achieve the Kin
gdom’s economic development goals.